Not known Factual Statements About lone star beer
Not known Factual Statements About lone star beer
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The first of the new television ads ran in February 1975. The U.S. Brewers Association voted the Lone Star Television spots the top beer commercials of 1976—a definite honor for a little regional marketing campaign. The aesthetic accomplishment was matched by solid sales figures for the main 50 % of 1976, the continued Status from the radio advertising, and an apparently rosy outlook for 1977. Lone Star had seemingly completed the extremely hard, which was to capture the imagination of The brand new Texas without dropping the loyalty from the old.
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When Sullivan was transferred again to Falstaff’s principal operation in St. Louis in 1972 to coordinate advertising and marketing for Falstaff’s functions nationwide, he identified himself discouraged right after his heady perception of independence in Rhode Island. Falstaff, he recognized, just wasn’t up to a direct assault to the youth industry, which Sullivan considered was the critical market place to seize. So when he arrived to have a look at Lone Star in the fall of 1973, Sullivan observed the opportunity to show his theories in the wider arena in the nation’s variety two beer market place. He examined the brewery operation alone and found it for being fastidiously maintained and up-to-day; Lone Star was of course not suffering from any high-quality issues.
He was also among the list of handful of San Antonians who helped start the San Antonio River authority, which has been so crucial to town’s improvement. Jersig desired his brewery to be just as concerned as he was, so he created a lake and picnic grounds beside the plant, throwing parties and working an aquacade to convey individuals in, and in the event the aquacade shut in 1957 website he changed it using a museum adjacent towards the plant. Through the years Jersig despatched touring displays to minor cities around Texas, entertaining the citizens with groups of ponies, educated dogs, and chimpanzees.
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